In an Instagram post, Lil Baby announced he’s donating the proceeds from the song to the National Association of Black Journalists, Breonna Taylor’s attorney, The Bail Project, and Black Lives Matter. UPDATE: “The Bigger Picture” now has a music video as well, filmed at a protest in Atlanta. “The Bigger Picture” is a stirring and ultimately optimistic song, and I honestly found it pretty moving. As a teenager, before he got famous, Baby spent two years in prison on marijuana possession. Then, over a hard drum clap and a dramatic piano, Lil Baby goes into vent-mode, sing-rapping about his own experiences and those of the people he’s known: “It’s too many mothers that’s grieving/ They killing us for no reason/ Been going on for too long to get even/ Throw us in cages like dogs and hyenas.” But as the song goes on, Baby talks about the need to make deep societal changes: “It can’t change overnight, but we gotta start somewhere/ Might as well gon’ ‘head, start here/ We done had a hell of a year.” At the end of the song, Baby is rapping over Black Lives Matter chants. “The Bigger Picture” opens with samples of newscasters talking about George Floyd’s murder, widespread protests, and brutal police responses to those protests.
Today, Lil Baby has followed up the album by taking a very different turn, releasing the benefit protest single “The Bigger Picture.” He’s pledged that all proceeds from the song will go to “support the movement.” You can watch the song’s music video here.A few months ago, just as the quarantine era was starting to set in, the young Atlanta melodic rap star Lil Baby released the big, splashy, pretty good album My Turn. Proceeds from the song go to various sources, including Breonna Taylor’s attorney, The Bail Project, and Black Lives Matter. Grammy-nominated rap superstar, Lil Baby, delivers the protest anthem The Bigger Picture, available for the first time.
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The song was released a few days after he was seen at the George Floyd protests in Atlanta, accompanied by the city’s councilman, Antonio Brown. Lil Baby latest single track release titled The Bigger Picture is now available for direct download to mobile device and computer. His anger erupts across the whole track, rapping against the beat with lyrics like “We just some products of our environment,/How the fuck they gon’ blame us?” His disgust with systemic racism is punctuated by tragic reality: “Crazy, I had to tell all of my loved ones to carry a gun when they going outside.” In the song’s second verse he admits ‘The Bigger Picture’ contrasts his usual subject matter, but this only serves to strengthen his message a thousandfold– “I can’t lie like I don’t rap about killing and dope, but I’m telling my youngins to vote/I did what I did ’cause I didn’t have no choice or no hope, I was forced to just jump in and go.” This features in the music video for the song, which has amassed over 50 million views in just over a month. His album My Turn, released this year, is one of the highest selling of the year, but it’s a single, separate from the album, released in support of the Black Lives Matter movement, which is becoming his greatest career achievement.Īlthough the instrumental is standard fare for Lil Baby’s work– sombre piano, alongside hard-hitting trap drums– the bitter aggression he displays in the song’s first verse is like nothing he has ever released, cutting no corners with lines like “I find it crazy the police’ll shoot you and know that you dead, but still tell you to freeze.” His bitterness is no surprise, considering his vocal presence at Black Lives Matters protests. Atlanta rapper Lil Baby is one of the most prominent artists in popular trap music, receiving a Grammy nomination in 2019 for the hit single ‘Drip Too Hard’ alongside his frequent collaborator Gunna. This is Lil Baby’s take on the social unrest which has gripped America in the months during which The Bigger Picture was released.
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