Makeup Template – The template allows the application of lip gloss, blush, eyeshadow and more.These can be personalised by adding a custom message, headers, footers, and post-effects. Portrait Particles Template – It allows you the customisation of particles that appear behind a user.Countdown Template – The template allows the creation of Lenses that count down to specific dates and the ability to add celebratory 3D hats and glasses.Hair Color Template – The template allows the modification of hair with simple controls, choosing between one or two colours, where the colouring is applied, and how it appears.Face In Video Template – Face In Video allows tracking of a user’s face onto a video.It is ideal for registering content to people at a distance from the camera. Skeletal Template – Skeletal tracking brings the ability to track content to people’s head, neck, shoulders, elbows and hands.
LENS STUDIO POST EFFECT UPDATE
With the update to version 2.1.0, Snap has also added six new facial Lens templates, bringing the total to around 46 options: Qasr Al-Farid (Mada’in Saleh, Saudi Arabia) The latest update brings 14 new locations:Īstronomical Clock (Prague, Czech Republic)
LENS STUDIO POST EFFECT UPGRADE
The feature was part of Lens Studio’s upgrade 2.0. The first batch included The Eiffel Tower (Paris, France), Buckingham Palace (London, UK), the Capitol (Washington DC, USA), the Flatiron Building (NYC, USA) and the TCL Chinese Theatre (Hollywood CA, USA).
Snap introduced its Landmarkers AR Lenses back in April, bringing some of the world’s most well-known landmarks to life. The update includes Landmarkers for 14 new locations around the world, six new facial filter templates, and an interactive tour for users who have no previous experience with the app or AR. With the latest update of its Lens Studio desktop app, Snap is bringing a range of features that will appeal to different creators – experienced in 3D modelling, or not. Only weeks after Facebook announced that its Spark AR Studio is moving out of beta, allowing anyone to create and publish Spark AR effects on Instagram, Snap is following a similar strategy to bring easy AR creation to many more creators, with the motto: “Anyone can be a Lens Creator.” On a basic level, Snapchat’s AR Lenses fall into one of two categories: Face Lenses and World Lenses.Snap has updated its Lens Studio desktop app with 14 new Landmarkers, six new facial templates, and an interactive tour for new users. Steady innovation is the name of the game for Snapchat, however, so let’s take a moment to catch up with what the platform has to offer today. Since then, Snapchat has provided users with the ability to tweak both their appearance and environment through “Lenses”. Snapchat has been revolutionising AR for years, going back to the launch of its wildly popular AR dog filter in 2016.
Keep on reading to find out how Snapchat AR works and how your company can easily utilize the platform’s built-in tools to create your own branded campaign. In fact, AR is one of the most-accessed features on Snapchat, with three-quarters of all users using AR an average of almost 30 times a day. This generation of users is comfortable with new technology (including AR) and ready to shop for easily attainable, attractive products. For example, Snapchat is preferred by more 13- to 34-year olds than either Instagram or Facebook. Snapchat’s 280 million daily active users are younger than users on most other social platforms. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Snapchat AR: how brands can create their own branded lenses By
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